Integrated Advertising, Promotion and Marketing Communications (5th Edition) by Kenneth E. Clow


Integrated Advertising, Promotion and Marketing Communications (5th Edition) by Kenneth E. Clow

Download Integrated Advertising, Promotion and Marketing Communications (5th Edition) ebook by Kenneth E. Clow

Type: pdf, ePub, zip, txt
Publisher: Prentice Hall
Released: 2011
Page Count: 464
Language: English
ISBN-10: 0132538962
ISBN-13: 978-0132538961

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Description

Examine advertising and promotions through the lens of integrated marketing communications.The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they... read more ...











 
 
 
 
 
 



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